Bai Founder Ben Weiss: From Basement to Billionaire

Bai Brands and Crook Marker Founder Shares His Journey

Building a Billion-Dollar Beverage Empire

Ben Weiss, the founder of Bai Brands and Crook Marker, has built a remarkable beverage empire that spans from his basement to the global stage. Starting with Bai Brands, Weiss created a low-calorie, low-sugar, antioxidant-rich beverage based on coffeefruit—the bitter pulp that surrounds coffee beans.

Weiss's innovative approach revolutionized the industry, leading to the acquisition of Bai Brands by Dr. Pepper Snapple Group for a staggering $1.7 billion. Undeterred, Weiss continued his entrepreneurial journey by founding Crook Marker, a craft spirits company that is quickly gaining popularity.